Tag Archive: productive creative feedback

The Art of Giving Creative Feedback


The screenshare of your meeting is just about to start. You’re about to see an early version of the creative project your marketing team has been working hard on for the last few weeks. You’re excited to see some awesome eye-candy and/or hear some brilliant content. But what if you don’t love it? What if READ MORE >>

There’s No “I” in Marketing. Oh Wait…


Personal opinions: we all have them but they’re not always helpful when it comes to giving creative feedback. When reviewing an ad layout, web mock-up or logo design, it’s easy to throw out comments based on personal preference such as “I don’t like that font” or “yellow is my least favorite color”. To be honest READ MORE >>