Tag Archive: misconceptions

Things That Make You Go “Hmmm”: Three Marketing Misconceptions


ODEA’s been in the marketing business for a while. And while we probably haven’t heard them all, we have heard quite a few marketing misconceptions that trigger responses ranging from scratching our heads to cringing in disbelief. “A good product doesn’t require marketing.” Oh boy. “Marketing is a waste of money.” Make it stop! We READ MORE >>