Tag Archive: inbound marketing

Debunking the Myths of Email Marketing

June 28, 2017 by Megan Zidek

More than 15 million people or companies use MailChimp. Constant Contact has over 600,000 customers. HubSpot stands at about 25,000 users. Are you one of the millions of businesses using email marketing? We’d guess yes. In conversations with our clients and peers, we’ve been noticing some common misperceptions regarding email marketing. So, we thought it READ MORE >>

Is it High Time Marketers Start Focusing More on the Bottom of the Funnel?

May 16, 2017 by Megan Zidek

As a marketer, where are your efforts focused most within the sales funnel? We’d be willing to bet you’re heavily involved in the top. Creating awareness. Attracting leads. Blogging. Tweeting. Emailing. And, depending on the size and efficiency of your sales team, we’d also be willing to bet that leads are stalled in READ MORE >>