Tag Archive: color in brand

Color Outside the Lines: National Crayon Day


Happy National Crayon Day! Ah, remember how it smelled to crack open that fresh box of crayons? There‚Äôs truly nothing like it. And because we love any excuse to take a trip down memory lane AND celebrate, we knew we had to get in on the colorful fun today. The burning question in our team READ MORE >>

Not Just a Pretty Color: Color Connotations in Branding


Color in branding is powerful. So powerful that most of us can look at a color palette and recognize the brand it represents. Think about Tiffany blue, John Deere green, or the instantly recognizable Coca-Cola red. Is anyone feeling thirsty? And although being aesthetically pleasing to the eye is a concern when choosing a brand READ MORE >>