Big River Steel is unlike any other steel company in the world. To help them prove that, they needed a website that BOLDLY captured their brand and dared to challenge the future of steel. Through stunning photography, video, and bold phrases, their website showcases Big River’s integration of steel and technology with a rebellious edge. Launched January of 2018, we are proud to have created a website that shows the world just how badass Big River Steel is: To see more of our work with Big River, click here. READ MORE >>
What comes to mind when you hear the word “designer”? Most people tend to think of a graphic designer. But designers take on many more forms than that – web developers, architects, plant managers, teachers, chemists, journalists, composers, and CEOs are all designers in their own way. Italian artist Bruno Munari said that “A designer is a planner with an aesthetic sense”. The core of design comes from being a planner and being able to organize information in a way that is usable for its intended audience. That’s user experience in a nutshell! User Experience (UX) is all about the READ MORE >>
Consider this: Consumers create a first impression of a brand’s logo in just 10 seconds. It takes somewhere between 5 and 7 impressions before a consumer can recognize a logo. A “signature” color in a logo can increase brand recognition by 80%. So, what does your logo say about you? Is it easily recognized by your audience? Does it stand out from your competitors? It’s unrealistic to expect that you’ll have the next McDonald’s or Nike logo, but that doesn’t mean you shouldn’t give attention to the design and presentation of your logo (and your brand as a whole, READ MORE >>
A major confirmation came last week for marketers when a Google senior strategist confirmed that content and links pointing to a site are two of the top three signals contributing to search rankings. The third is Google’s artificial intelligence system RankBrain that helps process its search results using machine learning. Machine learning is described as a form of AI where computer programs can teach themselves how to develop and change when exposed to different types of data, in this case, search queries. You can learn more about RankBrain in this article from Search Engine Watch. We’re believers of inbound marketing READ MORE >>
MVP stands for Minimum Viable Product, a term coined by Eric Reis as part of The Lean Startup Methodology. Building an MVP means building the absolute simplest version of your idea in order to get customer feedback on the viability of your product. No need to overthink here. The MVP could be a landing page explaining your product and asking people to sign up if they’re interested. Or it could be a rudimentary working prototype that future customers can use and provide feedback on. The point is, it does not need to be perfect! It needs to be just good READ MORE >>
It’s been “Website season” the first six weeks of the year here at ODEA. As a result, we’ve launched over a dozen sites and have another dozen or so bubbling in the dev lab. (No, we don’t have an ultra-cool dev lab. YET.) We rounded up some of our newest projects and added in some of our boldest favorites from the ODEA vault to create our newest web sample reel. READ MORE >>