Generated by All in One SEO v4.9.4.1, this is an llms.txt file, used by LLMs to index the site. # ODEA Marketing Be BOLD ## Sitemaps - [XML Sitemap](https://teamodea.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://teamodea.com/blog/) - [I’ve spent a few months diving into AI. Here’s what I know.](https://teamodea.com/ive-spent-a-few-months-diving-into-ai-heres-what-i-know/) - At first, I was telling my team I thought professional services, such as marketing firms like us, would be transformed by AI but those of us 50+ could keep on (largely) as we were. It would take years for what we do to be taken over by the AI bots. The 20- and 30-somethings were - [Hello, My Name is Human: ChatGPT vs. Me](https://teamodea.com/hello-my-name-is-human-chatgpt-vs-me/) - Hi there – have we met? If not, I’m Chelsi, marketing manager and content specialist at ODEA. I have a hand in writing content for ODEA and our clients. On any given day, you can find me with my headphones on with music blasting while pecking away at my keyboard. Most likely, filling a Microsoft - [One Search Engine to Rule Them All: SearchGPT](https://teamodea.com/one-search-engine-to-rule-them-all-searchgpt/) - Three ways SearchGPT will shake up the way we search. In the ever-evolving landscape of SEO and search tools, Google reigns supreme – until now. Enter OpenAI’s Search GPT, the bold new contender shaking up the throne. For marketers and business owners who want to stay ahead of the curve, it’s time to get the lowdown on the advancements to make smarter business decisions. Here’s - [Are Your B2B Marketing Emails Passport Ready, aka GDPR Compliant?](https://teamodea.com/are-your-b2b-marketing-emails-passport-ready-aka-gdpr-compliant/) - If your inbox looks anything like ours, you know that email marketing is still alive and well years after CAN-SPAM and GDPR regulations went into effect. With new client opportunities in Europe and some of our existing clients closing on M&A activities that expanded their reach internationally, we brushed up on all things General Data - [Why Brand Matters in M&A](https://teamodea.com/why-brand-matters-in-ma/) - For one week, let’s tally up all the unsolicited emails and voicemails offering to help us sell our business or buy another. We could even turn it into a contest—think “guess the number of jellybeans in the jar,” but with unrequested pitches instead of jellybeans. Closest guess wins! With $796 billion US dollars worth of - [Where ODEA-ites Brains are Focused for 2025](https://teamodea.com/where-odea-ites-brains-are-focused-for-2025/) - It's time to check in on your marketing game plan. The ODEA-ites have rounded up their top tips for what appears to be a wild ride in 2025. - [Thinking it’s time for a website revamp?](https://teamodea.com/thinking-its-time-for-a-website-revamp/) - There is no hard and fast rule when it comes to the lifespan of a typical website. If you Google, you’ll get a page-worth of answers ranging from 2 to 2.5 years. It seems a tad quick, even for the internet. But to be fair, a website revamp depends on your site and your market. - [Isn’t it time we all made more sense?](https://teamodea.com/isnt-it-time-we-all-made-more-sense/) - I read a recent Gartner report that proposed the new role for B2B sales teams was “sense-making”. Their research indicated 44% of millennials did not want to interact with a sales rep at any phase of their B2B buyer’s journey. That means B2B sales pros must reinvent their role. Gartner proposed their best way to - [We Were on A Break!](https://teamodea.com/we-were-on-a-break/) - I know. We should have told you. You may not have even noticed. But we took a break during the second half of 2022 - from social, from blogging, from everything involved with our own marketing. Why? I can blame it on “busy”. I can say we concentrated on clients’ projects instead of our own. - [BOLD Color Palettes Inspiring Us Right Now](https://teamodea.com/bold-color-palettes-inspiring-us-right-now/) - Summer is here and in full bloom! Nature’s beauty is full of colors that can spark the imagination. With that in mind we asked our BOLD designers what colors are inspiring them right now. Here are their thoughts: Mars’s Pick… The color I chose is the 2022 Pantone color of the year which they call - [Get to Know Emily Wade](https://teamodea.com/get-to-know-emily-wade/) - We have big, BOLD news – our team has grown! That’s right, we’ve added another brilliant mind to the ODEA team and we’re so excited for you to get to know her. And depending on how long you’ve been part of the ODEA family, you might just recognize her. Without further ado, meet Emily Wade! - [Tick Tock Tech: Technology We Wish Existed](https://teamodea.com/tick-tock-tech-technology-we-wish-existed/) - If you haven’t noticed, we love technology. In our marketing lives and in our personal lives, technology simplifies life, entertains us, helps us stay organized, inspires us, and the list goes on. On any given day, an ODEA-ite is dropping a new gadget or gizmo into our ‘Creative’ Slack channel for us all to ooh - [3 Tips for Tidying Up Your Marketing](https://teamodea.com/3-tips-for-tidying-up-your-marketing/) - Sniff, sniff.. Is that Spring we smell?? (If you are in our neck of the woods don’t let those April snow showers fool you, Spring has indeed sprung!) Time to get out the marketing Swiffer and clean up some habits. Now is the perfect time to do a bit of marketing housekeeping. Here is ODEA’s - [Stats That Are Changing How We Approach Business and Marketing](https://teamodea.com/stats-that-are-changing-how-we-approach-business-marketing/) - Marketing is both an art and a science. That is why we find buyer research invaluable here at ODEA. The way people consume content is ever-changing, so all ODEA-ites are ever-learning. Since we get to work with clients across a wide range of industries, we need to review a lot of diverse research regarding trends - [ODEA Joins ResponsibleSteel](https://teamodea.com/odea-joins-responsiblesteel/) - Why would a marketing firm become a member of a global non-profit whose vision is to maximize steel’s contribution to a sustainable society? Because it is the right thing to do. If you know us ODEA-ites, you know we love to geek out about industries others often consider dull, like steel. We are proud to - [Meaningful Metrics: Understanding and Using UTM Codes](https://teamodea.com/meaningful-metrics-understanding-and-using-utm-codes/) - In our last blog, we talked about how sometimes the clicks reported by LinkedIn, Facebook or other digital advertising platforms don’t always jive with what you see in Google Analytics. In this article, we are going to tell you about a nifty little tool – the UTM code – that will make it easier for - [One of These Things Is Not Like the Other: LinkedIn Metrics vs. Google Analytics](https://teamodea.com/one-of-these-things-is-not-like-the-other-linkedin-metrics-vs-google-analytics/) - After weeks of hard work, you’re finally to the finish line. Your LinkedIn campaign is set and running. Now it’s time to sit back and watch that hard work pay off as your LinkedIn engagements increase and Google Analytics metrics climb. Break out the bonbons! But as you compare those LinkedIn clicks to Google Analytics - [Oops, We Did It Again: BOLD Marketing We Admire Part 13](https://teamodea.com/oops-we-did-it-again-bold-marketing-we-admire-part-13/) - There are so many milestones over the years that we look back on and smile about. One that immediately comes to mind is the time ODEA’s podcast, Brain Lava, received an explicit rating all because Prez Patty let a curse word (or two) fly. We were so proud in that moment. (*Wipes away single teardrop.) - [Tips for Collecting Customer Testimonials](https://teamodea.com/tips-for-collecting-customer-testimonials/) - You know that your current, happy customers are the greatest gold mine for your marketing efforts. Yet, you struggle to tap into it. But, why?! Well, it can be hard to ask for help! We get it – you don’t want to pester them and maybe you’re even a little nervous they might decline to - [Looking For Our Next Out-Of-This-World ODEA-ite!](https://teamodea.com/looking-for-our-next-out-of-this-world-odeaites/) - We Want You: Graphic Designer WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Illinois to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on - [Three Reasons Why I Won’t Answer Your LinkedIn Message](https://teamodea.com/three-reasons-why-i-wont-answer-your-linkedin-message/) - I have to believe I’m not the only one in the world who’s seen the amount of LinkedIn messages I’ve received triple since March of 2020. For a moment, my LinkedIn-loving heart was so happy – folks are finally embracing LinkedIn! And then I click into the messages and those joyous feelings begin to dissipate. - [BOLD Marketing We Admire Part 12](https://teamodea.com/bold-marketing-we-admire-part-12/) - If there’s one thing the ODEA-ites are known for, it’s our love for BOLD Marketing! Our favorite blog of each quarter is back and we think the BOLD is better (and bolder) than ever. While it’s a true struggle to pick just one, we mustered up the strength. It’s a tough job but someone has - [3 Things to Know Before Working with an Influencer](https://teamodea.com/3-things-to-know-before-working-with-an-influencer/) - When you think of influencer marketing, what comes to mind? Most people jump to beauty bloggers and fashionistas from social media. We’re here to remind you of the bigger picture! Influencer marketing is formally defined as “a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a - [Socially Savvy: 5 Must-Haves for Your Social Media Policy](https://teamodea.com/socially-savvy-5-must-haves-for-your-social-media-policy/) - There’s no denying that we live in a digital world. And as much as we try to separate our work lives from our personal lives, it’s certainly hard to do, especially online. With more than half of the world on social media, you can find content ranging from a detailed description of lunch to a - [QR Codes: It’s Their Time to Shine](https://teamodea.com/qr-codes-its-their-time-to-shine/) - Considering the digital world we’ve come to know and love (more or less!), QR codes have had a relatively slow start since their invention in 1994. Pre-pandemic, it felt like you would only see these pixelated boxes in specific and niche spaces. Whether they appeared on products to redirect you to other information about the - [The Lowdown on CDNs: Everything You Should Know to Optimize Your Website](https://teamodea.com/the-lowdown-on-cdns-everything-you-should-know-to-optimize-your-website/) - Hey you! Welcome to our latest blog series, Brain Snacks! In between our longer-form content, we will be incorporating shorter blogs in the mix to give your brain a quick-read to munch on. To kick off our new series, we’re giving you the run-down on all things Content Delivery Networks (CDNs): what they are, how - [Managing Files in the Digital (and Print) Age](https://teamodea.com/managing-files-in-the-digital-and-print-age/) - We’ve talked about the importance of working effectively with creatives as marketers before. But there’s more that we can do to keep the harmonious vibes flowing. Luckily, we have an amazing designer on our team willing to share some tips on something he’s deeply passionate about – files! You already know we’re nerds who are - [Goodbye Supply, Hello Demand: Improving the Customer Experience During a Stock-Out](https://teamodea.com/goodbye-supply-hello-demand-improving-the-customer-experience-during-a-stock-out/) - If you have purchased gas, lumber, or even a pair of shoes recently, you know that these once commonplace products have become hot commodities. And as demand for these hard-to-get products rise, marketers struggle to keep customers around long enough for the shelves to restock. After ODEA’s weekly status meeting turned to a discussion on - [It’s Showtime: Tips to Prepare for Tradeshow Season](https://teamodea.com/its-show-time-tips-to-prepare-for-tradeshow-season/) - Tradeshows are back baby! It’s been a long year of working from home and nowhere to go. But lucky for us, it’s time to be a carnival worker again! ODEA is fortunate enough to have some seasoned tradeshow vets on our team and we thought we’d let you in on some tips and tricks of - [We're Looking for a Freelance Marketing Writer!](https://teamodea.com/were-looking-for-a-marketing-writer/) - WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Chicago to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital - [Color Outside the Lines: National Crayon Day](https://teamodea.com/color-outside-the-lines-national-crayon-day/) - Happy National Crayon Day! Ah, remember how it smelled to crack open that fresh box of crayons? There’s truly nothing like it. And because we love any excuse to take a trip down memory lane AND celebrate, we knew we had to get in on the colorful fun today. The burning question in our team - [The Art of Giving Creative Feedback Virtually](https://teamodea.com/the-art-of-giving-creative-feedback-virtually/) - NOTE: We first published this blog in 2018, when we were all nestled in our offices, hallways were buzzing with chatter, and meetings were live and in-person. And in thinking back on how much our work environments have changed over the past few years, we thought it would be helpful to revisit these tips. Now - [Brand Voice: Why It Matters & How to Find Yours](https://teamodea.com/brand-voice-why-it-matters-how-to-find-yours/) - In this blog, we're going to cover brand voice. This is an important component of developing a brand. The definition of brand voice is… If you're thinking we don’t sound like ourselves, you're right. Let's try that again: When you think about a favorite brand, what comes to mind? Maybe it's the visual aspects – - [BOLD Marketing We Admire Part 11](https://teamodea.com/bold-marketing-we-admire-part-11/) - Let’s end this first quarter with a dash of BOLD, why don’t we? It’s time for an ODEA favorite. That’s right, BOLD marketing we admire! If this is your first time checking out our series – welcome! Below you’ll find each ODEAite sharing their favorite example of BOLD marketing for the quarter. Now on to - [Algo-What!? Tips for Cracking Social Media Algorithms](https://teamodea.com/algo-what-tips-for-cracking-social-media-algorithms/) - Have you found yourself finally having a breakthrough with your social media engagement, only to see those numbers come crashing down the next week? You're not alone! But who's to blame? Truth be told social media algorithms. All social media platforms are making adjustments to their inner workings regularly – hey, they need to boost their engagement - [Let's Get Technical: Tech Tip Thursday](https://teamodea.com/lets-get-technical-tech-tip-thursday/) - Did you hear the news about our new series? Every Thursday, we're uploading a quick tutorial to help you spiff up your tech game. Our videos are 3 minutes or less and designed to make your life (and work!) easier. From LinkedIn and YouTube hacks to Adobe Photoshop secrets, we have a tech tip for - [Quick Email Marketing Tips to Try in 2021](https://teamodea.com/quick-email-marketing-tips-to-try-in-2021/) - You’ve got mail! It’s not just a great movie (this is not up for debate). It’s also a common theme among, well, all of us. Our inboxes receive a dozen, or more, emails a day. And if you’re a marketer, entrepreneur, or business owner, you probably send quite a few emails a day! HubSpot reports - [Not Just a Pretty Color: Color Connotations in Branding](https://teamodea.com/not-just-a-pretty-color-color-connotations-in-branding/) - Color in branding is powerful. So powerful that most of us can look at a color palette and recognize the brand it represents. Think about Tiffany blue, John Deere green, or the instantly recognizable Coca-Cola red. Is anyone feeling thirsty? And although being aesthetically pleasing to the eye is a concern when choosing a brand - [Technology Game Changers in A Digital World](https://teamodea.com/technology-game-changers-in-a-digital-world/) - Back in January 2020, we made some BOLD predictions on what we expected technology, specifically virtual reality (VR) and augmented reality (AR), to look like in 12 months. New and improved glasses and headsets, haptic feedback, augmented audio, the possibilities were endless, and we were PUMPED for it. Then came coronavirus and many tech companies - [Here's What's Popping: ODEA Demo Reel](https://teamodea.com/lets-get-reel/) - The last few months have been all about the videos and we're not mad about it. Grab a bowl of popcorn and check out a few of our favorite BOLD video projects from 2020. - [You Can’t Put It Off Any Longer -- It’s Time to Create Your Marketing Budget for 2021](https://teamodea.com/you-cant-put-it-off-any-longer-its-time-to-create-your-marketing-budget-for-2021/) - December 15, 2020 feels like a late date to be posting thoughts on how to create your marketing budget for 2021. But with the economists and numbers people projecting so many different models for economic recovery (like these), creating ODEA’s own marketing budget before now left me feeling like half fortune teller and half contortionist. - [ODEA's 2021 Marketing Predictions](https://teamodea.com/odeas-2021-marketing-predictions/) - When we reflect on our 2020 marketing predictions, the word pandemic was certainly not in the mix. Never in a million years could we have anticipated a worldwide lockdown and the ripple effect COVID-19 had on every facet of our lives. And after the craziness of the past nine months (that felt like five years), - [BOLD Marketing We Admire - Part 10](https://teamodea.com/bold-marketing-we-admire-part-10/) - We decided to shake things up a bit and share “BOLD Marketing We Admire” in a new, fresh way – a podcast! This fun episode features all members of Team ODEA sharing the details of their BOLD pick. Need to see it to believe it? Scroll down to find the visual that accompanies each team - [Opening the Project Vault: Specialty Sales' Product Catalog](https://teamodea.com/opening-the-project-vault-specialty-sales-inc-s-product-catalog/) - What makes a marketing effort successful? Results of course! But how we get there often involves communication, organization, and an AMAZING client. We’re thrilled to have hit the jackpot when it comes to the clients we work with. When Specialty Sales - a distributor of hose, tubing, couplings and fittings - asked for our help - [Three email marketing list tips to protect your sender reputation](https://teamodea.com/three-email-marketing-list-tips-to-protect-your-sender-reputation/) - “I don’t give a damn ‘bout my reputation. I’ve never been afraid of any deviation.” Talk about BOLD lyrics we love jamming to! But as much as we love the queen of rock and roll’s BOLD music, we’re going to have to agree to disagree with Joan Jett on this one. We DO give a - [Put your best foot forward: Three LinkedIn tips](https://teamodea.com/put-your-best-foot-forward-three-linkedin-tips/) - If there was ever a time to be active on LinkedIn, it’s now! In their latest report, LinkedIn shared that they continue to see “record levels of engagement” – up 31% in the latest quarter. LinkedIn now boasts a staggering 722 million members and we don’t think the growth of the platform is going to - [A (Marketing) Blast from The Past](https://teamodea.com/a-marketing-blast-from-the-past/) - The 1950's are often considered the golden age of advertising. Families were looking to spend dollars post-war and companies were more than happy to help show them what they should be buying! Intern Anna recently came across some 1958 LIFE magazines and the advertisements inside got us really thinking. Exactly how has marketing changed over - [Client Trivia for $1,000 Alex: Random Info We Know Thanks to Our Clients](https://teamodea.com/client-trivia-for-1000-alex-random-info-we-know-thanks-to-our-clients/) - It’s not uncommon for an ODEA-ite to spit out a random fun, weird, quirky, or technical fact at any given moment. Whether we’re chatting with friends, family, each other, or a random stranger in Walgreens (true story!), we often find ourselves throwing in a little-known fact or piece of “how in the world do you - [New and Not-so-New: Five Tips for Creating Sales Presentations for Zoom, Teams, and Meet](https://teamodea.com/new-and-not-so-new-five-tips-for-creating-sales-presentations-for-zoom-teams-and-meet/) - We got you sales pros! We know you’re killer at building rapport and gaining interest when you’re live and in person with a potential customer. But these days, you’re having to sharpen your online presentation skills to make those same connections while looking into a webcam instead of into the eyes of another human. That - [Forbes Feature: How to Conjure Creativity From Your Couch](https://teamodea.com/forbes-feature-how-to-conjure-creativity-from-your-couch/) - If you started your shelter-in-place feeling positive and ready to create brilliant things from the cozy confines of your home, you’re not alone. If you’re currently feeling less energized and more like you’re stuck in an idea drought, you’re definitely not alone! Our new, sometimes monotonous daily routines play a huge role in our creativity - [Patty Rioux to Join Coleman Entrepreneurship Center Advisory Board](https://teamodea.com/patty-rioux-to-join-coleman-entrepreneurship-center-advisory-board/) - Team ODEA is so proud to share that ODEA President, Patty Rioux, has joined the advisory board for the Coleman Entrepreneurship Center at DePaul University. The Coleman Center empowers students, alumni and community members to develop an entrepreneurial mindset and build sustainable businesses that Do Good and Do Well in Chicago. Students in the program - [You Complete Me. Marketing Technology We Can't Live Without.](https://teamodea.com/you-complete-me-marketing-technology-we-cant-live-without/) - We talk about marketing technology a LOT. But we feel it necessary to declare our love for the technologies that make our lives easier – especially our marketing lives. They keep our projects flowing smoothly, help us stay organized, allow us to create beautiful pieces, and so much more. But this week we ODEA-ites had - [LinkedIn Up Close: How (and Why) To Support, Not Sell](https://teamodea.com/linkedin-up-close-how-and-why-to-support-not-sell/) - A FREE fingers-on-the-keyboard session to tidy up your LinkedIn profile and get you connecting in all the right ways. As a biz owner or sales-type, having to socially distance (it’s vital so keep it up!) is hard, both personally and professionally. How do you keep marketing when it feels impossible to get in touch with - [Keep on Keeping On: 5 Ways to Keep Your Marketing Going Over the Next 30 Days](https://teamodea.com/keep-on-keeping-on-3-ways-to-keep-your-marketing-going-over-the-next-30-days/) - Uncertainty. We can all agree that’s one word that sums up the next few weeks. Or maybe even months. By now we’re all too familiar with COVID-19 and the changes it has brought to every facet of our lives. If you’re a business owner wrestling with what to do next, marketing might be one of - [BOLD Marketing We Admire Part 9](https://teamodea.com/bold-marketing-we-admire-part-9/) - At ODEA, we can never get enough BOLD. Lucky for us, brands are bringing it! This meant another quarter of us struggling to narrow down our favorite picks. It's a tough job, but somebody's got to do it. Check out each ODEA-ite's favorite example of BOLD marketing below! Megan's Pick... Ruggable's Email Nurture Campaign Why - [WCAG and ADA: The Letters You Need to Know About Website Accessibility](https://teamodea.com/wcag-and-ada-the-letters-you-need-to-know-about-website-accessibility/) - If you subscribe to our weekly email roundup, Feed Your Brain, full of the articles our brains are munching on or follow current happenings in the news, you likely read about a legal case that’s been working its way through the court system. This case has been in the media for the past few months, - [Hungry? Feed Your Brain - March Edition](https://teamodea.com/hungry-feed-your-brain-march-edition/) - Is your brain hungry? You've come to the right place. Welcome to our March edition of Feed Your Brain! Design We’ve preached about responsive web design for quite some time now. But responsive email design is just as important! Over half of Americans prefer to look at marketing emails on their phones. So creating responsive - [5 Tips for Creating Effective Facebook Ads](https://teamodea.com/5-tips-for-creating-effective-facebook-ads/) - How many ads do you see in your Facebook feed per day? Do you click through or pass them by? According to Facebook, more users and businesses are taking notice of the power of Facebook ads. They reported a 27% increase in revenue from ads in 2019 compared to 2018. Whether you’re a Facebook ad - [Forbes Feature: Looking for a Marketing Unicorn? We’ve Got Three Tips for Supporting an In-House Marketing Pro Instead](https://teamodea.com/forbes-feature-looking-for-a-marketing-unicorn-weve-got-three-tips-for-supporting-an-in-house-marketing-pro-instead/) - The loch ness monster, unicorns, fire-breathing dragons… we have all heard about these mythical beings, but have you ever seen them in the real-world? Us neither. So, if you’ve recently set out on a search for a single in-house marketing professional that can do it all, from graphic design to media pitching to coding that - [Your Big Trade Show Was Just Cancelled. 3 Ways to Pivot!](https://teamodea.com/your-big-trade-show-was-just-cancelled-3-ways-to-pivot/) - You’ve been prepping for months getting ready for the biggest trade show of the year. Travel plans are set, meetings with potential customers are on the calendar, now all that’s left is to go and wow ‘em. Then you get the dreaded email: TRADE SHOW CANCELLED. Uh-oh. Whether it is a lack of toilet paper - [Hungry? Feed Your Brain - February Edition](https://teamodea.com/hungry-feed-your-brain-february-edition/) - Welcome to February's edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we've got a treat for you. We've categorized each link so you can easily find information that's appetizing to you. And as always, if you find something you think we should be chomping on, send - [Why You Might Need (Or Want) a New Domain Extension](https://teamodea.com/why-you-might-need-or-want-a-new-domain-extension/) - Did you know the internet was launched publicly on August 6th, 1991? We just celebrated the internet’s 27th birthday! All things considered, the internet is still very young. But even though it’s young, it has lived a full life and grown at incredible speeds. With all of the different organizations, ideas and people out in - [Forbes Feature: The Value of Investing In Loyal Customers](https://teamodea.com/forbes-feature-the-value-of-investing-in-loyal-customers/) - Why customer retention should be at the top of your list We can't think of any business owner who didn't start 2020 with the goal to grow his or her business. And that of course makes us all think about attracting new customers. But what about those loyal customers who give you money month-after-month or - [Forbes Feature: Applying Brené Brown’s Seven Elements of Trust to Your Business](https://teamodea.com/forbes-feature-applying-brene-browns-seven-elements-of-trust-to-your-business/) - Ask us who inspires us to push our creativity and provoke new thoughts, and we’ll ask you how much time you have. At ODEA, we admire brilliant people that dare us to look at the world and how we conduct business a little differently. One such person is Brené Brown. If you don’t know Brené, - [Under the Hood: Open Source vs. Proprietary CMS](https://teamodea.com/under-the-hoodopen-source-vs-proprietary-cms/) - A content management system (CMS) is the engine that drives your website. In our latest edition of Brain Lava, Emil and Patty take a peek under the hood at two types of content management systems - open source vs. proprietary. To put it simply, both open source and proprietary CMS are the back ends on - [Interview with Intern Anna](https://teamodea.com/interview-with-intern-anna/) - Let’s chat marketing… but this time, from a college student’s point of view! Anna, our marketing intern, joins ODEA president Patty Rioux in our latest podcast to discuss the top three things that surprised her about marketing. From Instagram marketing to internet clutter, this is one episode you won’t want to miss. Have a - [Three Tips for Marketing in 2020: No Crystal Ball Needed](https://teamodea.com/three-tips-for-marketing-in-2020-no-crystal-ball-needed/) - What will 2020 look like for marketing? Where should efforts be focused in the upcoming year? Those are two questions that kick-off the new year for every marketer. You may think you need a crystal ball to figure out the answers, but you don’t! Instead, give this week’s episode of Brain Lava a listen. Not - [Just a Slice: Keeping Your Content Digestible](https://teamodea.com/just-a-slice-keeping-your-content-digestible/) - Here at ODEA, we love cake. Our favorite is Portillo’s chocolate cake. Any excuse we can find to celebrate with a Portillo’s chocolate cake, we take it. If you’ve never had one of these delicious cakes before, you’re going to want to start with a small slice because it is RICH. But after you get - [Pantone Picked A Classic: Why You Should Care About Color of the Year](https://teamodea.com/pantone-picked-a-classic-why-you-should-care-about-color-of-the-year/) - On December 4th, 2019, Pantone announced Classic Blue (aka Pantone 19-4052) as its Pantone Color of the Year for 2020. As a graphic designer, the Color of the Year is exciting! But for the non-creatives of the world, an announcement like “Color of the Year” may result in a shrug or eyeroll. If you’re wondering - [The Basics of User Experience (UX) Design](https://teamodea.com/the-basics-of-user-experience-ux-design/) - What comes to mind when you hear the word “designer”? Most people tend to think of a graphic designer. But designers take on many more forms than that – web developers, architects, plant managers, teachers, chemists, journalists, composers, and CEOs are all designers in their own way. Italian artist Bruno Munari said that “A designer - [Takeaways from HubSpot's Inbound Conference](https://teamodea.com/takeaways-hubspots-inbound-conference/) - Another year of HubSpot’s Inbound conference has come and gone. Didn’t get to attend? Trying to decide if you should go next year? We’ve got our very first guest on Brain Lava filling us in on all things Inbound! We couldn’t be more excited to welcome Kerra from the Chicago Family Business Council to share - [WordPress Intro](https://teamodea.com/introduction-to-wordpress/) - WordPress is currently powering 30% of all websites. Yeah, we’re picking our jaws up off the floor too! This 30% is a melting pot made up of small business websites, personal blogs and larger business websites like Sony and Vogue. At ODEA, WordPress is our go-to choice for content management system (CMS) when developing a - [ODEA's Post Post-Mortem](https://teamodea.com/odeas-post-post-mortem/) - A few weeks ago, we held our first official post-mortem at ODEA. Following the meeting, we discussed what we felt worked great for our team and the things that were not-so-great. A post post-mortem, if you will. Here’s what we learned: Make a list of questions We have a vocal group at ODEA but we - [5 Tips for a Successful Post-Mortem](https://teamodea.com/5-tips-for-a-successful-post-mortem/) - What’s the first thought that crosses your mind when you see that post-mortem meeting invitation appear in your inbox after a project is completed? Anxiety? Dread? Understandable. The word “post-mortem” itself even sounds scary, but it doesn’t have to be! Two ODEA team members spent two days getting smarter at the Digital PM Summit hosted - [Brain Lava: ODEA's NEW Podcast](https://teamodea.com/brain-lava/) - We're jazzed to announce the launch of "Brain Lava", our new marketing and tech podcast for curious minds - like yours! Each episode of Brain Lava will focus on whatever is flowing from our brains that week, be it marketing or tech or who knows what! We'll share our thoughts as creatives, technologists and marketers, - [The Power of Treadmill Thoughts](https://teamodea.com/the-power-of-treadmill-thoughts/) - You’re on the treadmill. Your blood is pumping, sweat is running down your face and your brain is flooded with endorphins. In that moment, the answer to a week-long problem suddenly comes to you. Here at ODEA, we call those “treadmill thoughts”. Many of us experience “AH-HA” moments when doing something monotonous like taking a - [BOLD Branding](https://teamodea.com/bold-branding/) - Warning: Explicit Content! That’s right, we’ve got our first explicit rating -- and honestly, we’re kind of pumped about it. But not only because of the expletives. We’re pumped because we get to discuss a few of our favorite companies that turned their “why nots” into “we just did”. We’re talking BOLD branding and what - [Social Media POST Method](https://teamodea.com/social-media-post-method/) - Social media is changing every single day. It feels like every morning we’re waking up to a new feature, a new layout, or a new platform altogether. You’re probably thinking that because social media is always evolving, your strategy for tackling it should too. Not so fast! In 2011, a book by Charlene Li and - [The Cycle of Virtuous Creativity](https://teamodea.com/the-cycle-of-virtuous-creativity/) - As a marketing agency, you may think that creativity is oozing from our minds at all times. While we wish that was so, it’s not always the case. So, what do you do when you feel like the creativity is going through a dry spell? We like to think of creativity as a muscle. The - [4 Quick Tips for Presenting](https://teamodea.com/4-quick-tips-for-presenting/) - We know that presenting is not always at the top of everyone’s “favorite things to-do” list but when the opportunity to present at a great conference or event falls into your lap, it’s hard to say no. As lovers of learning, we’ve attended as many conferences as we can to keep the wheels in our - [Offense vs. Defense](https://teamodea.com/offense-vs-defense/) - Are you playing offense or defense when it comes to your marketing? Maybe it’s because we’re in the heart of football season or because we’ve had this topic come up a few times recently, but we feel like you should be thinking about it. Offense marketing means focusing on your company’s strengths as opposed to - [Podcast 101: What We've Learned](https://teamodea.com/podcast-101-what-weve-learned/) - Behind every great podcast is a great editor (or team of editors!) At ODEA, our man behind the screen is JJ Lattea, ODEA Technical Coordinator. In this week's episode of Brain Lava, JJ sat down with ODEA President, Patty Rioux, to discuss all that goes into creating a podcast. After four months in, with 15 - [Brain Lava Trivia](https://teamodea.com/brain-lava-trivia/) - For thirteen episodes you’ve heard us give our spiels on topics ranging from being BOLD to user experience to how to give a great presentation. In this episode of Brain Lava, we’re changing it up! Welcome to the first edition of Brain Lava Trivia, a podcast that tests your graphic design knowledge while sharing insight - [Getting Out of Your Comfort Zone](https://teamodea.com/getting-out-of-your-comfort-zone/) - Ah, the comfort zone. So warm, inviting and comfortable. It’s always there, ready to embrace us with a big hug while it whispers, “Stay a while” in our ear. But cozy as it is, there’s typically not a lot of opportunity in that same familiar place. 2019 is the year to bust out of that - [Collaboration in The Age of Separation - and Polar Vortexes](https://teamodea.com/collaboration-in-the-age-of-separation-and-polar-vortexes/) - Unless you’ve lived in a cave for your entire existence, you’ve probably collaborated with a person or team at some point in your life. Whether it be at work, at home, in school, or a personal project, collaboration is something that we all experience. But just like everything else in our fast-paced world, collaboration is - [Back to Basics: SEO 101](https://teamodea.com/back-to-basics-seo-101/) - “SEO” is a term we hear thrown around a lot in the marketing and tech world. It stands for “Search Engine Optimization”. Now that we’ve broken that down for you, it’s crystal clear what SEO is, right? Great! Our work here is done... or maybe not. If you’re anything like Chelsi Hardin, ODEA Project Manager, - [Branding: Just Like Peeing in The Pool](https://teamodea.com/branding-just-like-peeing-in-the-pool/) - We pretend to cringe in disgust when someone talks about it but let’s be real, we’ve all done it. This week’s topic is all about peeing in the pool! Thinking we’ve lost our minds right about now? We’re just kidding about the topic! Well, kind of. ODEA President, Patty Rioux, is a lover of analogies - [Why We Think Referrals Are Still Crucial in B2B](https://teamodea.com/why-we-think-referrals-are-still-crucial-in-b2b/) - We take referrals very seriously at ODEA. Come to think of it, we can’t think of one client that didn’t learn about us through a referral. So, when we hear, “You’re only going to get so far on referrals” we tend to cringe. HubSpot tells us that 84% of buyers start the buying process with - [Alexa, What is Voice Search?](https://teamodea.com/alexa-what-is-voice-search/) - Ready or not voice search is happening! And it’s giving ODEA President, Patty Rioux, the ability to clone herself. (Send help!) Okay, we’re being a bit dramatic. It’s not really giving her the ability to multiply but it is improving her productivity and changing the way we’re thinking about marketing for the future. In fact, - [The Perfect Fit: Proper Image Resizing](https://teamodea.com/the-perfect-fit-proper-image-resizing/) - The How-To on Proper Image Resizing We’re often inspired to record podcasts after we meet with clients or when we see something interesting on the web or after we’ve had a team huddle. This week is no different and was born out of a blog we wrote, “Marketing Tactics That Should Be Left in The - [Three Tips to Make Your Next Trade Show Experience A Success](https://teamodea.com/three-tips-to-make-your-next-trade-show-experience-a-success/) - It’s the most wonderful time of the year – trade show season! ODEA President, Patty Rioux, has seen her fair share of them. We know you’ve probably already got the basics down: pack snacks, there’s no such thing as “too many” when it comes to business cards and never be caught without a peppermint or - [Nine Statistics That Will Blow Your Mind](https://teamodea.com/nine-statistics-that-will-blow-your-mind/) - Being marketers means that you can find us “nerding-out” over something new just about every week. It also means that in the middle of any given conversation, there’s a 95% chance we could spout off a stat about the topic at hand. It’s a gift and a curse. This week our nerdiness and love of - [Does Swag Matter?](https://teamodea.com/does-swag-matter/) - Coffee mugs, pens, the Polo shirts, the car chargers… Swag comes in all shapes and sizes. If you’re not up on the hip language, “swag” is branded promotional items that you gift to clients, potential clients or guests that visit your company. Ever been to a trade show? Two words: swag city! Everywhere you turn - [Three Lessons Learned: Conquering Social Media for Business](https://teamodea.com/three-lessons-learned-conquering-social-media-for-business/) - To some, social media for business is a beast that they just aren’t prepared to tackle. Where do you even begin? Between creating fresh content and posting consistently, we’re not going to sugar coat it – it’s time consuming. But it’s necessary when you want to share your ideas, engage with your audience, and bring - [Stop, Hey, What’s That Sound?](https://teamodea.com/stop-hey-whats-that-brand-sound/) - It’s Friday night and you’ve just nestled yourself into a cozy blanket for a relaxing evening of binge-watching your favorite series. You fire up the streaming service and a black background with a red “NETFLIX” logo appears on your television screen. The all-too familiar “bum, bum” intro sound plays. This is called a brand sound. - [Natural Networking: How to Approach LinkedIn Like a Human](https://teamodea.com/natural-networking-how-to-approach-linkedin-like-a-human/) - What comes to mind when you think of LinkedIn? Probably business, networking, professional connections, etc. And that image may subconsciously cause you to treat LinkedIn differently than your other social media profiles, but should you? In this episode of Brain Lava, ODEA President Patty Rioux talks about the human side of LinkedIn and why you - [We’re Begging You! Our Three Requests of Conference Speakers](https://teamodea.com/were-begging-you-our-three-requests-of-conference-speakers/) - You’ve been spending months planning your visit to a notable industry conference. You arrive with a blank notebook, fresh pens, a highlighted agenda and a brain that’s ready to learn. As you settle in to your first presentation, you notice your attention starts to wander… Uh oh. It’s a case of the mediocre conference presenter! - [Brain Lava is Back: Why It’s OK to Press ‘Pause’](https://teamodea.com/brain-lava-is-back-why-its-ok-to-press-pause/) - We’re back! Welcome to season two of Brain Lava. Last season we covered so many topics- from what it means to be BOLD, to getting out of the comfort zone, to SEO, to many, many more. This year we’re bringing you even more marketing insights and tips flowing from our brains. AND we’ve got some - [BOLD Marketing We Admire Part 8](https://teamodea.com/bold-marketing-we-admire-part-8/) - It's our favorite time of the quarter where we ODEAites pick our favorite examples of BOLD marketing. With the holidays near, this was another tough one to narrow down. While some caused us to ugly cry, others made us laugh out loud and a few even made our bellies growl, but each share one thing - [Hungry? Feed Your Brain! - January Edition](https://teamodea.com/hungry-feed-your-brain-january-edition/) - Welcome to January's edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we've got a treat for you. We've categorized each link so you can easily find information that's appetizing to you. And as always, if you find something you think we should be chomping on, send - [Living Through (And Surviving!) A Rebrand](https://teamodea.com/living-through-and-surviving-a-rebrand/) - You don’t know what you don’t know! And that’s especially true of the rebrand process. While some organizations grimace at the thought of changing their name, others are more ambitious and ready to tackle the massive project. But no matter where you fall on the scale, remember that it's a huge undertaking. After going through - [Brain Lava Hot Topic - Website Accessibility, ADA and WCAG](https://teamodea.com/brain-lava-hot-topic-website-accessibility-ada-and-wcag/) - You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We're working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep - [Cut. It. Out.](https://teamodea.com/cut-it-out/) - Why we edit a lot more than just our writing In our biz, we’re constantly editing. Be a new blog we just wrote, a podcast that we recorded, a video for a social post for a client… the list goes on. But the toughest edits we tackle often don’t involve content at all. On this - [Three Reasons You Should Consider Starting a Podcast](https://teamodea.com/three-reasons-you-should-consider-starting-a-podcast/) - We love podcasts! So much that we decided to start our own. At ODEA, we like to think of podcasts as content of the future. They’re a fun, fresh way to get your message out to your audience. And when it comes to starting one, we’re always on #TeamPodcast! Recently, we came across a few - [Deep Dive into SEO](https://teamodea.com/deep-dive-into-seo/) - Our top tips on how to improve the SEO of your website. Is your brain feeling hungry? Curious for knowledge? Then you’ve come to the right place. Welcome to a super special edition of Brain Lava. If you’ve listened to our podcast before then you know the routine, we introduce a topic and then drop - [There's No "I" in Marketing. Oh Wait...](https://teamodea.com/theres-no-i-in-marketing-oh-wait/) - Personal opinions: we all have them but they’re not always helpful when it comes to giving creative feedback. When reviewing an ad layout, web mock-up or logo design, it’s easy to throw out comments based on personal preference such as “I don’t like that font” or “yellow is my least favorite color”. To be honest - [The Art of Giving Creative Feedback](https://teamodea.com/the-art-of-giving-creative-feedback/) - The screenshare of your meeting is just about to start. You’re about to see an early version of the creative project your marketing team has been working hard on for the last few weeks. You’re excited to see some awesome eye-candy and/or hear some brilliant content. But what if you don’t love it? What if - [Podcast 101: Getting Started](https://teamodea.com/podcast-101-getting-started/) - It’s hard to believe that back in 2005, the Oxford Dictionary named “podcast” its word of the year. Fast forward to March of this year and Apple Podcasts announced it passed 50 billion all-time episode downloads and streams. And you know us marketers – any place people are gathering billions of times is someplace we - [Feed Your Brain](https://teamodea.com/feed-your-brain/) - Is your brain hungry? Let’s feed it! “Feed Your Brain” is a NEW weekly email newsletter that connects you to the exciting things that are rocking the marketing and tech world. Each newsletter will include a quick summary of the article’s key points and a link to read the full article. In just 5 minutes, - [Photography Tips to Make Your Photo Shoot a Success](https://teamodea.com/photography-tips-to-make-your-photo-shoot-a-success/) - This week’s Brain Lava podcast is a special one. ODEA’s very own birthday twins, Megan Zidek, ODEA Project Manager, and Stephanie Cosgrove, ODEA Graphic Designer, sit down to talk about photography tips they’ve picked up over the years. Creating a shot list, organizing a “pre-pro” call, deciding on additional vendors you may need… there’s a - [360 Images: Taking the Online Experience to the Next Level](https://teamodea.com/360-images-taking-the-online-experience-to-the-next-level/) - It happens to all of us: You see a product online, you think it’s perfect, so you buy it! But when it arrives you realize it’s not exactly what you were looking for. It’s not always easy to shop online since you can’t hold a product or item in your hand. Especially when you can - [Chatterbox: Should You Add Live Chat to Your Website?](https://teamodea.com/chatterbox-should-you-add-live-chat-to-your-website/) - We all know our methods of communication have been wildly altered by technology. Friends catch up through Facebook Messenger instead of over coffee, co-workers give updates through Slack, and international friends chat through WhatsApp to avoid hefty text messaging fees. One of the reasons these channels are so popular is because they are instantaneous and - [Introducing Generation Z](https://teamodea.com/introducing-generation-z/) - We don’t have to tell you that communicating with a four generation marketplace – Baby Boomers, Gen X, Millennials and the newest consumers, Gen Z -- is keeping us marketers on our toes. Your marketing technology stack already likely includes everything from a fax machine to an e-commerce website or customer portal. And this newest - [Yes, You Need to Get Ready for Another Social Network](https://teamodea.com/yes-you-need-to-get-ready-for-another-social-network/) - Facebook turned 15 years old earlier this year. Twitter isn’t far behind at 13 and LinkedIn is the grand daddy of all the social networks, launched over 17 years ago in 2002. Even the new-kid-on-the-block, Instagram, is nearing a decade on the app stores. So you had to know another platform would eventually come around - [To Send or Not to Send: Does Send Time Really Matter For E-Newsletters?](https://teamodea.com/to-send-or-not-to-send-does-send-time-really-matter-for-e-newsletters/) - It was a big decision for us last month. Our August e-newsletter got delayed because we, like many of you, often push deadlines on our own marketing to make room for client projects. So, there we were -- Friday, August 30th in the ODEA office. And not just any Friday… this was the Friday afternoon - [Welcome to the Show: Three Things We're Excited to See at CES 2020](https://teamodea.com/welcome-to-the-show-three-things-were-excited-to-see-at-ces-2020/) - The holidays might be ending, but Christmas in January for the tech obsessed is about to be in full swing starting January 7th. We’re talking about the 2020 Consumer Electronics Show (CES) happening in Las Vegas. CES is one of the biggest tech trade shows and has been the highlight of every tech lover’s new - [Things That Make You Go "Hmmm": Three Marketing Misconceptions](https://teamodea.com/things-that-make-you-go-hmmm-three-marketing-misconceptions/) - ODEA’s been in the marketing business for a while. And while we probably haven’t heard them all, we have heard quite a few marketing misconceptions that trigger responses ranging from scratching our heads to cringing in disbelief. “A good product doesn’t require marketing.” Oh boy. “Marketing is a waste of money.” Make it stop! We - [It's Time to Stop Ignoring Pinterest](https://teamodea.com/its-time-to-stop-ignoring-pinterest/) - We see you out there killing it on Facebook, Twitter and LinkedIn! Engaging with prospects, posting entertaining and insightful content, interacting with customers – Major kudos! But there’s one social platform you may be sleeping on. We’re talking about Pinterest. You know it, maybe you love it, but are you using it for your company? - [BOLD Marketing We Admire Part 7](https://teamodea.com/bold-marketing-we-admire-part-7/) - It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a hard time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below: JJ's pick... Evian's Way of Standing Out Why is - [Swimming Against the Current: How to Combat Short Attention Spans](https://teamodea.com/swimming-against-the-current-how-to-combat-short-attention-spans/) - For years, goldfish have helplessly endured ridicule for their minuscule attention spans, which supposedly average about nine seconds. Meanwhile, reputable companies like Time Magazine and The New York Times have been delivering a hard blow to humans, warning that the attention span of adults has decreased to a meager eight seconds! Yes, you read that - [Breaking the Label: Take Your Box from Drab to Fab](https://teamodea.com/breaking-the-label-take-your-box-from-drab-to-fab/) - Another day at the ODEA office, another Amazon package. Are we addicted to Amazon? That’s a whole other blog post. But we can’t lie, it does give us butterflies whenever we see the delivery man at our door and last week was no different! Picture this, all the little ODEA-ites safely tucked in their offices, - [Power with a Capital P: Patty Rioux Joins Forbes Agency Council](https://teamodea.com/power-with-a-capital-p-patty-rioux-joins-forbes-agency-council/) - Recently, Chief ODEA-ite and President, Patty Rioux, was invited to be a member of the Forbes Agency Council. The Forbes Agency Council is an invite-only organization for owners and executives of public relations, media strategy, creative, and advertising agencies. Members of the Council are invited to share their thoughts through quick industry-related tips and business - [One Size DOESN'T Fit All: Responsive Website Design](https://teamodea.com/one-size-doesnt-fit-all-responsive-website-design/) - Where are you right now? Are you on the train or sitting in a coffee shop? Look around. How many people are on their phones around you? Heck, there’s a good chance that you’re reading this on your phone! In 2018, it was reported that 52.2% of all web traffic came from a mobile device. - [No Suitcase Required: How to Navigate Your Buyer's Journey](https://teamodea.com/no-suitcase-required-how-to-navigate-your-buyers-journey/) - When you’re getting ready to make a purchase – no matter what it is – think about the different stages you go through before swiping your credit card. Let’s say you need a new washing machine because your current machine is making an odd noise. You do a few Google searches in hopes of finding - [The Best (Craziest) Decision I Ever Made: Teacher to Project Manager](https://teamodea.com/the-best-craziest-decision-i-ever-made-teacher-to-project-manager/) - After being a teacher for twenty-three years, over half of that teaching kindergarten, I decided it was time for a career change. My own kids were grown and almost flown so what better time for a change? An amazing opportunity was presented to me; did I want to become a project manager at ODEA? I - [How To Use Different Learning Styles to Educate Your Audience](https://teamodea.com/how-to-use-different-learning-styles-to-educate-your-audience/) - What’s your learning style? Are you a visual learner that prefers to see a picture or image to gain spatial understanding? Or are you an auditory learner that learns best when someone speaks to you or engages in conversation? Maybe you prefer a more hands-on approach with kinesthetic or physical learning? At the end of - [Our List of Favorite Spots to Get Smart and Inspired](https://teamodea.com/our-list-of-favorite-spots-to-get-smart-and-inspired/) - While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It - [BOLD Marketing We Admire Part 6](https://teamodea.com/bold-marketing-we-admire-part-6/) - It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below. JJ's pick... Microsoft's Internal Memo Why is it BOLD? Not - [Marketing Tactics That Should Be Left in the Bargain Bin](https://teamodea.com/marketing-tactics-that-should-be-left-in-the-bargain-bin/) - Have you ever passed by a “bargain bin” sale and thought, “It’s in there for a reason, just keep walking!” Well, we did this week. And it got us thinking about $5 irregular t-shirts, movies that we could have lived without (yes, we’re talking about you Speed 2) and past-their-prime marketing tactics that deserve to - [Spreading the Word: One of Our Favorite Clients is Hiring a Customer Service Rep!](https://teamodea.com/spreading-the-word-one-of-our-favorite-clients-is-hiring-a-customer-service-rep/) - Do you know someone looking to work with a wonderful manufacturing company in the Chicago area? We happen to know the team at Chicago Glue and can tell you that they're a great company to work with. Please see the job listing below and feel free to pass it on to anyone you know who - [BOLD Marketing We Admire Part 5](https://teamodea.com/bold-marketing-we-admire-part-5/) - At ODEA we live and breathe BOLD. But what does BOLD really mean? We’ve each picked out an example of marketing out in the world that we find to be BOLD. As you’ll see, BOLD can take on many forms. What does BOLD mean to you? JJ's pick... Fortnite's NFL Skins Why is it BOLD? "As viewership of - [Video: Argianas Logo Redesign](https://teamodea.com/video-argianas-logo-redesign/) - We recently had the thrill of working with our friends at Argianas & Associates, a real estate valuation and consulting company, to launch an updated brand and new website to capture not only the services and expertise they provide, but their personalities too. Their new, refreshed logo is an evolution of their previous one and - [ODEA Show and Tell: 2018 Marketing Budget](https://teamodea.com/odea-show-and-tell-2018-marketing-budget/) - If we had a dollar for every time someone asked us “How much should I be spending on marketing?” our own marketing budget would be HUGE! But we totally understand why all the confusion. Just ask Google and you’ll find stats saying anywhere from 7% to 25%. But 7% to 25% of what? Total sales, - [ODEA Project Highlight Reel](https://teamodea.com/odea-project-highlight-reel/) - Did you miss us? We’re only three months into the year and we’ve already been busy little ODEAites, working on all kinds of exciting projects for our clients (and a few of our own!). We decided that it was time to come up for air and give you a peek of our favorite projects so - [Why You Should Be Optimizing Images for Web](https://teamodea.com/why-you-should-be-optimizing-images-for-web/) - We often say marketing is a marathon, not a sprint. But if there is one place where you need to do your best cheetah impression, it is with your website load time. When it comes to building websites – we’ve got the need for speed! We know that it goes without saying how important website - [Technology That Will Rock Our World in 2019](https://teamodea.com/technology-that-will-rock-our-world-in-2019/) - It’s that time of year when everyone starts to speculate what the next big thing will be in marketing and tech this year. We thought we would join in on the fun and share our thoughts on the technology that you should keep your eyes peeled for in 2019! Samsung Galaxy F Since its first - [Content Marketing in the Trenches: Why I'm Posting So Much on LinkedIn](https://teamodea.com/content-marketing-in-the-trenches-why-im-posting-so-much-on-linkedin/) - If we are connected on LinkedIn – and if not send me a connection request! – hopefully you’ve noticed I’ve been increasing my activity the last six months or so. I’ve made logging in part of my morning routine to comment, share and like posts from my connections – something our fellow marketer Sima Dahl - [ODEA's New Homepage Video](https://teamodea.com/odeas-new-homepage-video/) - As a team of marketing strategists, creatives and technologists, some days we must let our creative flag fly and give attention to our own marketing. Our goal: add something new to our website homepage every six months. So, maybe we’ve been slacking on that just a bit…BUT for good reason (hello, awesome client projects!). We’re - [10 Tips for Shooting Professional Video on Your Phone](https://teamodea.com/10-tips-for-shooting-professional-video-on-your-phone/) - Today’s technology has made it easier than ever to shoot professional video on your smartphone. Nearly all smartphones film in HD and most are able to capture video in 4K. When it comes to capturing spontaneous moments, don’t run to the car to grab your video camera bag, just reach in your back pocket! Our - [Demo Reel: Big River Steel Website](https://teamodea.com/big-river-web-demo/) - Big River Steel is unlike any other steel company in the world. To help them prove that, they needed a website that BOLDLY captured their brand and dared to challenge the future of steel. Through stunning photography, video, and bold phrases, their website showcases Big River's integration of steel and technology with a rebellious edge. - [BOLD Marketing We Admire Part 4](https://teamodea.com/bold-marketing-we-admire-part-4/) - At ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ's pick... ESPN's AirDrop Ads Why is it BOLD? “How many TV shows are - [10 Key Inbound Marketing Insights in 2018](https://teamodea.com/10-key-inbound-marketing-insights-in-2018/) - Shout out to HubSpot for their annual State of Inbound report which shares inbound marketing and sales insights from across the world. We look forward to this report every year because it helps put some of the challenges that our clients (and we!) face into perspective. Below are 10 key insights that shed some light - [Why “Frames Per Second” Matters for Your Video Marketing](https://teamodea.com/why-frames-per-second-matters-for-your-video-marketing/) - Have you started to implement video into your marketing efforts yet? Whether it’s your first or thousandth video, there’s always more to learn when it comes to producing, filming and editing a video. One element we want to shed some light on is FPS, or in layman’s terms, frames per second. FPS is the number - [5 Golden Rules of Social Media Marketing](https://teamodea.com/5-golden-rules-of-social-media-marketing/) - Are you reading this blog because you…? A) Feel like you’re supposed to be on social media, but you’re not sure what you’re doing B) You’re on social media but it isn’t producing the ROI you expected C) You’re a social media marketing pro and you don’t need our golden rules If you answered A - [VIDEO: Why You Need to Invest in Video Marketing in 2018](https://teamodea.com/video-why-you-need-to-invest-in-video-marketing-in-2018/) - Did you know that visuals are processed 60,00 times faster than text? At ODEA, we've learned that video is the #1 area of marketing that most businesses should be focusing on in 2018. The bottom line is that consumers want to see, not read why your product or service is so great. We put together - [Almost the Real Thing: An Intro to 3D Objects & 360-Degree Images](https://teamodea.com/almost-the-real-thing-an-intro-to-3d-objects-360-degree-image/) - As part of our recently launched ODEA Productions, we’re exploring 360-degree and 3D objects as a way to showcase products. As 360 and 3D technology continues to advance and become more usable, more companies and brands are interested in how these tools can impact awareness and sales. The appeal of these techniques is that they - [5 Tips for Working Effectively with a Marketing Team](https://teamodea.com/5-tips-for-working-effectively-with-a-marketing-team/) - It’s finally here! Today is the day your new marketing hire starts. You’re finally going to have someone on staff that is dedicated to your company’s marketing efforts. Or maybe you just signed a contract with a marketing firm to help support your initiatives. Are you nervous? You shouldn’t be! We’re here to remind you - [BOLD Marketing We Admire Part 3](https://teamodea.com/bold-marketing-admire-part-3/) - You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We've each picked out an example of marketing out in the world that we find bold. As you'll see, bold can take on many forms. What does bold mean to you? JJ's pick... Merrell's VR Experience Why - [Food for Thought: Marketing Stats & Facts](https://teamodea.com/food-thought-marketing-stats-facts/) - If you follow us on Facebook, Twitter or LinkedIn, you may have seen some of our marketing stats posts. As marketers, we’re always trying to stay in the loop with the latest data. What’s working for B2B marketers? What are the habits of today's consumers? How is technology impacting the way we market? Below are - [4 Ways to Tell a Story with Marketing Analytics](https://teamodea.com/4-ways-tell-story-marketing-analytics/) - As a marketer, you’ve undoubtedly been asked by your boss or your CEO to explain the ROI of a certain project or initiative. Marketers are often challenged to prove that their efforts have made an impact and that the budget spent was worthwhile. This push for ROI is common but overlooks some of the most - [When Good Words Go Bad: 5 Overused Marketing Terms That Have Lost All Meaning](https://teamodea.com/good-words-go-bad-5-overused-marketing-terms-lost-meaning/) - Yolo. Totes. Awesomesauce. Cray. Are you cringing yet? Me too. Trendy things, from clothes to cars to food, all have a shelf life. We believe words have expiration dates too, especially when a perfectly innocent word transforms into a buzzword. The rise and fall of buzzwords are especially true in marketing and branding, where they - [Tips, Tricks & Inspirations: 7 Key Takeaways from Inbound](https://teamodea.com/tips-tricks-inspirations-7-key-takeaways-inbound/) - “If you’re going to lead, lead with grace and compassion.” – Michelle Obama As a three-year user of HubSpot, I was thrilled to finally attend my first Inbound. And it was worth the wait! While I came back to work with a wealth of knowledge, several Word docs of notes and a notebook filled - [5 Ways Your Life Is Made Easier with a Content Calendar](https://teamodea.com/5-ways-life-made-easier-content-calendar/) - If you are new to the world of content marketing, you might be feeling a bit overwhelmed when it comes to planning your blogs, eBlasts and social media posts for the week. How do you know what to write about? When should it be shared? What did we post last week? That’s where a content - [ODEA's Project Highlight Reel](https://teamodea.com/project-highlight-reel-sept/) - Curious about what we've been working on lately? As always, our projects run the gamut. From web design to branding to signage and more, we've had a lot of fun with our clients so far this year (and ourselves!). Check out our project highlight reel featuring a few of our favorites from the last - [BOLD Marketing We Admire Part 2](https://teamodea.com/bold-marketing-admire-part-2/) - You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We've each picked out an example of marketing out in the world that we find bold. As you'll see, bold can take on many forms. What does bold mean to you? JJ's pick... Inside Abbey Road with - [4 Reasons to Focus on Inbound Marketing](https://teamodea.com/4-reasons-focus-inbound-marketing/) - We’re huge proponents of inbound marketing. But before we go into the reasons why you should be using the inbound methodology, we should probably tell you what it is! For a detailed description, you can read our whitepaper on inbound marketing. If you want the short and sweet version, read on: Outbound marketing - [Trends in VR: Eye Tracking, Textures & Education](https://teamodea.com/trends-vr-eye-tracking-textures-education/) - Amazing experiences that make you say “wow” just keep on coming. We recently covered the differences between Virtual Reality (VR), Augmented Reality (AR), 360 Degree Experiences and Mixed Reality (MR); you can read it here in case you missed it. While it’s not the year of hover boards yet, there’s no doubt that the “wow” - [2017 Logo Design Trends](https://teamodea.com/2017-logo-trends/) - Consider this: Consumers create a first impression of a brand’s logo in just 10 seconds. It takes somewhere between 5 and 7 impressions before a consumer can recognize a logo. A “signature” color in a logo can increase brand recognition by 80%. So, what does your logo say about you? Is it easily recognized - [Going Virtual: Understanding VR, AR and 360 Experiences](https://teamodea.com/going-virtual-understanding-vr-ar-360-experiences/) - These days, it’s hard to tell where technology ends and marketing begins as each new technology seems to have applications for marketers. The tricky part is keeping up with the ever-changing technology trends and knowing when there’s value and ROI in the opportunity. This is especially true in the virtual reality (VR) arena, which has - [Debunking the Myths of Email Marketing](https://teamodea.com/debunking-myths-email-marketing/) - More than 15 million people or companies use MailChimp. Constant Contact has over 600,000 customers. HubSpot stands at about 25,000 users. Are you one of the millions of businesses using email marketing? We’d guess yes. In conversations with our clients and peers, we’ve been noticing some common misperceptions regarding email marketing. So, we thought it - [BOLD Marketing We Admire](https://teamodea.com/bold-marketing-admire/) - You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We've each picked out an example of marketing out in the world that we find bold. As you'll see, bold can take on many forms - from web design, to messaging to technology. What does bold mean - [REBELS WANTED: Making Steel Cool Again at Big River Steel’s Grand Opening](https://teamodea.com/rebels-wanted-making-steel-cool-big-river-steels-grand-opening/) - How do you get people excited about a commodity as tried and true as steel? Easy. Make it cool. Even better, make it badass. Are you ready for the ride? Big River Steel is truly a rebel in the steel industry. With so much steel in the world, people often question why they - [Making Sense of the Sales Journey](https://teamodea.com/making-sense-sales-journey/) - 47% of companies reported to HubSpot that their top sales priority for next year is to improve the efficiency of their sales funnel. 72% reported that their top sales goal was to close more deals. We’d argue that in order to close more deals, you have to improve the efficiency of your funnel first. Sometimes - [YouTube Or Vimeo? What's The Difference?](https://teamodea.com/youtube-vimeo-whats-difference/) - You’ve probably noticed that video is everywhere these days. In 2015, Crayon analyzed how top brands are utilizing video in their marketing strategies. They found 79% of websites that feature video use a third-party host. Of those, 70% percent are using YouTube. When it comes to platforms that have a paid membership option, 57% are - [5 Tips for Effectively Working With Creatives](https://teamodea.com/5-tips-for-effectively-working-with-creatives/) - Whether or not we’d like to admit it, it’s happened to the best of us. Countless hours spent executing a brilliant idea, only to have the project fall flat on its face and we are left asking ourselves, “Where did we go wrong?” Among the many successful projects at ODEA there are a few that - [Why Customer Experience and Collaboration are the 2 C's of 2016](https://teamodea.com/why-customer-experience-and-collaboration-are-the-2-cs-of-2016-2/) - There’s no better time to be a Chicagoan than when the summer season rears its pretty head. Planning trips to the beach and deciding which festivals to hit up, make me realize the mid-year mark is fast approaching. This time of year always has me reflecting back on annual forecast lists to check in on - [The Latest from Google: Confirming SEO Signals and Spoken Search](https://teamodea.com/the-latest-from-google-confirming-seo-signals-and-spoken-search/) - A major confirmation came last week for marketers when a Google senior strategist confirmed that content and links pointing to a site are two of the top three signals contributing to search rankings. The third is Google’s artificial intelligence system RankBrain that helps process its search results using machine learning. Machine learning is described as - [Build, Measure and Learn the MVP Way](https://teamodea.com/build-measure-and-learn-the-mvp-way/) - MVP stands for Minimum Viable Product, a term coined by Eric Reis as part of The Lean Startup Methodology. Building an MVP means building the absolute simplest version of your idea in order to get customer feedback on the viability of your product. No need to overthink here. The MVP could be a landing page - [Built on Bold - ODEA's Website Vault](https://teamodea.com/built-on-bold-odeas-website-vault-2/) - It’s been “Website season” the first six weeks of the year here at ODEA. As a result, we’ve launched over a dozen sites and have another dozen or so bubbling in the dev lab. (No, we don’t have an ultra-cool dev lab. YET.) We rounded up some of our newest projects and added in some - [Space: The Final Frontier](https://teamodea.com/space-the-final-frontier/) - This area we call space allows us to breathe, reflect and experience life the way we should with design. Its value extends beyond the the blank solid color that separates elements. It is needed to pause the action, silence the voices and bring clarity to a thought. Consider how space is applied in different mediums, - [Keeping Our Eyes on Manufacturing Trends](https://teamodea.com/keeping-our-eyes-on-manufacturing-trends/) - Many agencies shy away from industrial and manufacturing clients thinking those markets are stale and unimaginative and anything but bold. We know nothing could be farther from the truth. Which is why a recent webinar caught our eyes as it talked about trends taking manufacturing to the next century. To give us some perspective: Over - [Is it High Time Marketers Start Focusing More on the Bottom of the Funnel?](https://teamodea.com/high-time-marketers-start-focusing-bottom-funnel/) - As a marketer, where are your efforts focused most within the sales funnel? We’d be willing to bet you’re heavily involved in the top. Creating awareness. Attracting leads. Blogging. Tweeting. Emailing. And, depending on the size and efficiency of your sales team, we’d also be willing to bet that leads are stalled in ## Pages - [Home](https://teamodea.com/) - [FGM Rise Summit](https://teamodea.com/fgm-rise-summit/) - [CopperCraft](https://teamodea.com/coppercraft/) - [Chicago Glue and Machine](https://teamodea.com/chicago-glue-and-machine/) - [vilij](https://teamodea.com/vilij/) - [Big River Steel](https://teamodea.com/big-river-steel/) - [Portfolio](https://teamodea.com/portfolio/) - [Capabilities](https://teamodea.com/capabilities/) - [Culture](https://teamodea.com/about/culture/) - Our Beliefs It is the norm these days to say you are not an agency, so we suppose that we are. We'd prefer to just be a trusted extension of your team. One that believes great relationships are the basis for great work. One that believes the client-agency divide disappears when both sides mix lots - [Privacy Policy](https://teamodea.com/privacy-policy/) - By using our Website, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described in this Privacy Policy, you should not use this Website. What information do we collect? You are free to explore our Website without providing any information about yourself. We do collect - [Why Us?](https://teamodea.com/about/why-us/) - We believe marketing must be BOLD. No more playing it safe. Bold is simple. Bold is unexpected. Bold has a point of view. Bold has meaning. What makes us bold? We see the potential in every company to be bold. And we help them get there. It's as simple and as complicated as - [Connect](https://teamodea.com/connect/) - Are you ready for a bold conversation? - [Insights](https://teamodea.com/insights/) - [Team](https://teamodea.com/about/team/) - We cried the day a client said we weren't part of their team, we were part of their family. These are the people who care about your business just as much as you do. - [About](https://teamodea.com/about/) - [Resources](https://teamodea.com/resources/) ## Resource - [DOWNLOAD: Brand Guide and Brand Playbook Samples](https://teamodea.com/resources/brand-guide-playbook/) - [B2B Buyer Habits & Trends](https://teamodea.com/resources/b2b-buyer-habits-trends/) - [How to Build & Grow Your Brand](https://teamodea.com/resources/build-grow-brand/) - [How Much Should I Spend On Marketing?](https://teamodea.com/resources/much-spend-marketing/) - [Ten SEO Tips That Will Make Google Love You](https://teamodea.com/resources/ten-seo-tips-that-will-make-google-love-you/) - Search Engine Optimization (SEO) can be a challenging topic for business owners and marketing professionals - [Introduction to Inbound Marketing](https://teamodea.com/resources/introduction-to-inbound-marketing/) - “Market with a magnet, not a bullhorn.” Someday, that just might be my first tattoo. Til then, it is the topic for a white paper we wrote as an intro to Inbound Marketing for our friends at The Chicago Family Business Council. ODEA is CFBC’s strategic partner for marketing which means we get to meet ## Team - [Hassan Momin](https://teamodea.com/team/hassan-momin/) - My best days are those spent with family and friends where you look at the clock and wonder where the time went. I’m motivated by the lifelong journey of learning and going from ignorance to competence. I aspire to be 1% better in all aspects of life each day. Click here to read Hassan's full - [Emily Lattea](https://teamodea.com/team/emily-lattea/) - My best days are when I prove my husband wrong. I’m motivated by creating a better future for my niece and nephew. I aspire to leave a positive and lasting impression on everyone I meet. Click here to read Emily's full bio. - [Emily Wade](https://teamodea.com/team/emily-wade/) - My best days are either full of self-care and pampering or spent rolling around on the floor with my son. I’m motivated by solving complex problems for my team and my clients. I’m always striving for that “Wow!” moment in every project. I aspire to find that perfect balance for all the women inside of - [Sue Lattea](https://teamodea.com/team/sue-lattea/) - My best days are ones spent with family. I’m motivated by helping others to be successful. I aspire to learn something new every day! Click here to read Sue's full bio. - [Chelsi Hardin](https://teamodea.com/team/chelsi-hardin/) - My best days are spent on the porch at our lake house, laughing with family and friends. I’m motivated by the opportunity to take on a new challenge every day. I aspire to always be kind and inspire others to do the same. Click here to read Chelsi's full bio. - [Patty Rioux](https://teamodea.com/team/patty-rioux/) - My best days are never the same but always end in exhaustion from good work or fun play with the people I am blessed to have in my life. I’m motivated by my geeky curiosity and fascination with people and the world in which we live. I aspire to be the woman my mom always - [JJ Lattea](https://teamodea.com/team/jj/) - My best days are days I learn something new. I’m motivated by technology. I aspire to make my family proud. Click here to read JJ's full bio. - [Sheila Moyer](https://teamodea.com/team/sheila/) - My best days are diverse, productive, fun and spent with inspiring people. I’m motivated by a desire to learn and experience new things. I aspire to be the best that I can at whatever I undertake. Click here to read Sheila's full bio. ## Categories - [Uncategorized](https://teamodea.com/category/uncategorized/) - [Blog](https://teamodea.com/category/blog/) - [Strategy](https://teamodea.com/category/strategy/) - [Creative](https://teamodea.com/category/creative/) - [Technology](https://teamodea.com/category/technology/) - [Podcasts](https://teamodea.com/category/podcasts/) ## Tags - [sales journey](https://teamodea.com/tag/sales-journey/) - [buyers journey](https://teamodea.com/tag/buyers-journey/) - [decision making journeys](https://teamodea.com/tag/decision-making-journeys/) - [sales funnel](https://teamodea.com/tag/sales-funnel/) - [youtube](https://teamodea.com/tag/youtube/) - [vimeo](https://teamodea.com/tag/vimeo/) - [marketing strategy](https://teamodea.com/tag/marketing-strategy/) - [video marketing](https://teamodea.com/tag/video-marketing/) - [creatives](https://teamodea.com/tag/creatives/) - [marketing](https://teamodea.com/tag/marketing/) - [graphic design](https://teamodea.com/tag/graphic-design/) - 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