Author: Team ODEA

YouTube Or Vimeo? What’s The Difference?

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  You’ve probably noticed that video is everywhere these days. In 2015, Crayon analyzed how top brands are utilizing video in their marketing strategies. They found 79% of websites that feature video use a third-party host. Of those, 70% percent are using YouTube. When it comes to platforms that have a paid membership option, 57% are hosting on Vimeo. With YouTube and Vimeo as front-runners, we decided to break down why we recommend Vimeo for video web displays.   1. Controllability. Vimeo gives you complete control with the presentation of videos on your website. It allows you to easily create READ MORE >>

5 TIPS FOR EFFECTIVELY WORKING WITH CREATIVES

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Whether or not we’d like to admit it, it’s happened to the best of us. Countless hours spent executing a brilliant idea, only to have the project fall flat on its face and we are left asking ourselves, “Where did we go wrong?” Among the many successful projects at ODEA there are a few that have taught us our most valuable lessons on communication. Many times a bump in the road arises when there is a disconnect or miscommunication between the designer and client. Whether it’s your first time working with a designer or your 100th, here are some basic pointers to READ MORE >>

Space: The Final Frontier

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This area we call space allows us to breathe, reflect and experience life the way we should with design. Its value extends beyond the the blank solid color that separates elements. It is needed to pause the action, silence the voices and bring clarity to a thought. Consider how space is applied in different mediums, places and situations: Listening to Music: Like music, design has rhythm and beats. When we listen to music, we tap our feet because we connect with the tune and lyrics. The breaks composed between lyrics help us reflect on what is being sung. These spaces READ MORE >>

Keeping Our Eyes on Manufacturing Trends

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Many agencies shy away from industrial and manufacturing clients thinking those markets are stale and unimaginative and anything but bold. We know nothing could be farther from the truth. Which is why a recent webinar caught our eyes as it talked about trends taking manufacturing to the next century. To give us some perspective: Over the next 15 years, 1.8 billion people will enter the marketplace and worldwide consumption will nearly double to $64 trillion. That much buying power brings with it lots of new demands for manufactured goods and shifts in competition. Where are those shifts likely to occur? READ MORE >>