Author: Megan Somers

BOLD Marketing We Admire

by

  You may have noticed that at ODEA we live and breathe bold. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms – from web design, to messaging to technology. What does bold mean to you? Patty’s pick… General Electric Website Why is it bold? “Because it makes life simple for the user. Since GE sells everything from dishwashers to airplane engines to MRI machines, the amount of content on their website could quickly become overwhelming. GE lives the READ MORE >>

Spreading the Word: One of Our Favorite Clients is Hiring a Marketing Manager

by

  Do you know someone looking for a marketing position in Chicago? We happen to work with a great company that is seeking a new team member for their Marketing Department. Please take a look at the job description below and help us spread the word!   Nuance Solutions is currently seeking an enthusiastic and resourceful employee to work in their Marketing Department. Nuance Solutions is a chemical specialties manufacturer with customers in the janitorial supply market, agricultural and turf market, industrial market and in the retail market. The firm sells through distribution channels and direct to select end-users. Responsibilities: As READ MORE >>

REBELS WANTED: Making Steel Cool Again at Big River Steel’s Grand Opening

by

  How do you get people excited about a commodity as tried and true as steel? Easy. Make it cool. Even better, make it badass.   Are you ready for the ride? Big River Steel is truly a rebel in the steel industry. With so much steel in the world, people often question why they entered the market place. There is an answer to that – but we digress. This rebel brand was the perfect element of Big River’s identity to highlight for their Grand Opening events on March 1st. Thus, the rebel bikers of the steel industry put out READ MORE >>

Join Our Team: Seeking Admin / Marketing Coordinator

by

  WHO WE ARE A small-but-mighty marketing firm based in The Loop who executes full strategies and niche projects for B2B clients clustered in areas like industrial, manufacturing, small biz, tech, etc. Our focus is on the digital and the free/earned media side of the biz: digital, web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing strategies and plans then sticking around to handle all aspects of execution. Our team is made up of talented, hard-working, inquisitive types who are motivated to find READ MORE >>

Making Sense of the Sales Journey

by

  47% of companies reported to HubSpot that their top sales priority for next year is to improve the efficiency of their sales funnel. 72% reported that their top sales goal was to close more deals. We’d argue that in order to close more deals, you have to improve the efficiency of your funnel first.   Sometimes when you’re buried in selling, you forget to take a step back and look at the bigger picture. What is your company’s sales strategy? Are you and your team on the same page about that process? What stages is the buyer going through READ MORE >>